![]() The above ten emojis lead to the most link clicks. ![]() The Top Ten Emojis Most Likely to Encourage Click-Through It certainly feels more urgent to respond to a crying face than a smiley face (in real life, too). The fact that we ran this study in February around Valentine’s Day might have something to do with their popularity in this study, but we also wonder if posting a tear or sad faced emoji encourages people to give sympathy likes and engage more actively. The bottom five emojis all look related to Valentine’s Day. At least, novelty is the only conclusion I can draw from the cherry emoji … unless people like cherries more than I think? This could mean it’s productive to use less popular emojis in your marketing strategy, for the novelty factor, which is what I suspect is driving engagement. You'll notice that none of the top five emojis are faces. The Top Ten Emojis Most Likely to Increase Engagementįor our purposes, we’ve defined engagement as likes, comments, and shares. Some of them, like the winking or contemplative emoji, are probably popular because they convey your sense of humor or curiosity. Most marketers are writing content to direct you somewhere else, so if a pointing finger can playfully articulate “click here,” why not use it? Most of these emojis are useful year-round, but some, like the Christmas tree, are likely effective on a more seasonal basis. I was initially surprised that the pointing finger outranked the winking face (and that the rocket even made the list) until I considered intent. These ten emojis are the most popular across all the social media platforms we support. We wanted to answer those questions for you, so we studied 19,617,281 of our own HubSpot published posts across all social platforms: LinkedIn, Facebook, Twitter, Google Plus, and Instagram (Instagram was studied for a shorter duration).
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